Rise in vinyl record sales during the pandemic – NBC Los Angeles

Fifteen years ago, vinyl records were nearly obsolete, but thanks to the pandemic, sales have skyrocketed, according to a new study.

Vinyl has enjoyed a resurgence in the music industry, the study of Luminate Mid-Year Music Report Results.

Current sales of vinyl albums are up 27.4% compared to the same period last year.

Luminate has been producing fundamental entertainment and consumer research data for over 30 years. Luminate, formerly known as P-MRC Data, answers the unasked questions that drive entertainment’s most critical decisions.

With popular demand for vinyl records returning, companies began to clamp down on their catalogs, including records like Nirvana’s iconic “Nevermind” and The Beatles’ “Abbey Road.”

Harry Styles broke the modern-era record for single-week vinyl album sales with the release of his third album, “Harry’s House.” It garnered 182,000 vinyl sales.

Stores like Target and Walmart saw vinyl record sales double, according to Luminate.

Record sales have increased by 361% since the start of the pandemic in 2019.

Homebound young people have been driving the rise in vinyl sales during the pandemic. With current artists pressing their albums on vinyl, it was a natural transition to bring in a new generation to collect. Artists like Billie Eilish and Taylor Swift have pushed the pop genre into the fastest growing genre on vinyl.

Taylor Swift sold 800,000 more vinyl records in 2021 than the year before.

According NPR.

Tyler the Creator released a vinyl of his album “CALL ME IF YOU GET LOST” 10 months after its initial release, resulting in 50,000 vinyl sales.

With record sales surging, retailers are rethinking physical media and stocking up on it, according to NPR.

But independent record pressing companies are struggling to keep up with demand for vinyl. According to NPR, the production schedule has increased from four months to over a year, pushing back album releases.

LA has its own impressive collection of record stores, including:

Amoeba Music

Going Underground Records

The record room

Paradise City Records

Atomic Records

Collecting vinyl records is a tradition for many. The resurgence gives new generations a chance to pass on the tradition.

Jack L. Goldstein