Opening of a book and vinyl record store in downtown Franklin

Jennifer Kelley grew up in Bryson City and moved to Macon County with her husband Troy after graduating from Western Carolina University in 2003. The couple have lived in Cowee with their son, Jackson, who is a rising junior in Macon Early College. Kelley has spent the past 20 years working at Whistle Stop Furniture and uses that retail experience and combines it with her love of books, as she is a published author herself, and opens Cozy and Content at 33 Edgewood Avenue in Franklin. The store is located on the lower level of the building.

“Opening my own store was always something I kept in mind, like a simulation,” Kelley said. “But recently I had the positive version of the perfect storm of people cheering me on. I have to thank Caitlyn Hina from Homegrown Fitness, the best personal trainer and a fantastic person in every way. And to the amazing Samantha Hopkins, one of my dearest friends who, as Director of Cozy and Content, single-handedly kept me on track and helped turn a daydream into reality – I couldn’t have done any of this without her, so with the guidance of these two ladies, and the help and motivation of my amazing family, I took the leap.

Cozy and Content opened its doors this week, marking the new chapter in Kelley’s life.

“I think the main things people can expect when shopping at Cozy and Content are variety, inclusivity, and fun,” Kelley said. “We want customers to come in and be able to pick up a Malicious Women candle called ‘I Love My Fur Babies More Than Most People’ which smells like Froot Loops, pick up a copy of Pride and Prejudice with the latest Jujutsu Kaisen manga, and find the latest Pearl Jam album, all in one visit. And if you like to discuss any of these things, so do we! Our goal is to offer the hard to find, unique, laughable and items you didn’t even know you wanted.

While the selection of books at Cozy and Content is unique in itself, Kelley said the music you’ll find is all-encompassing and diverse.

“With the books, we strived to showcase genres such as manga and graphic novels, sci-fi and fantasy, true crime, horror, romance, and more,” Kelley said. But with music, we have everything. From classic rock (our August vinyl theme!) to rap, R&B, country and everything in between, our shelves are brimming with current and past hits from artists we all know and love, plus indie and underground music from artists you haven’t heard yet. Even better – if we don’t have it, we can special order it. So if customers can’t find the book or album they’re looking for, we can find it for them. »

With the goal of creating an open and inviting space for everyone, Kelley said customers can expect top-notch service — and customization and special-order request whenever needed.

“We’d like buyers to know that there are no bad books, albums or opinions – if you like it, we want you to have it. Cozy and Content is meant to live up to its name by being a cozy environment filled with great content that everyone can enjoy,” Kelley said. “Opening day is just the beginning, and we look forward to hosting events, book clubs and more. Again !”

To learn more about Cozy and Content, visit their Facebook page at or online at

Jack L. Goldstein