Harry Styles’ ‘Harry’s House’ is hugely popular on vinyl — Quartz
Harry Styles is the current King of Pop. And like decades of pop royalty before him, Styles proves his worth by selling a lot of records…on vinyl.
On May 20, Styles dropped out Harry’s house, which debuted at number one in the United States. (“As It Was”, the album’s first single, was released on April 1 and topped the Billboard Hot 100 for eight consecutive weeks.) Harry’s house has already sold 377,000 copies in the United States, including 219,000 vinyl records, or about 58% of US sales, according to music data company Luminate, originally Nielsen Soundscan. Including biggest first week for a vinyl record since Soundscan started counting in 1991.
While Styles is an artist with a dominant influence – his 2019 album, Thin lineis still ranked No. 14 on the Billboard 200 – vinyl sales for Harry’s house are also a sign of the times. The music industry is shifting from pure digital ownership of music to a mix of online streaming and physical sales of new vinyl and CDs.
Vinyl is also for pop fans
Vinyl has been booming for years, but 2021 marked the format’s biggest year in decades: Sales rose 51% and vinyl surpassed CD sales for the first time since the 1980s, according to Luminate. CD sales are also up, but digital music sales – once synonymous with the $0.99 iTunes single – are plummeting. In 2021, digital sales brought in just 4% of US music industry revenue, according to the Recording Industry Association of America. Luminate says only 7% of Harry’s house So far, sales have been digital.
This follows the overall increased interest in pop music on vinyl. Although rock vinyl’s market share fell by 4.1% between 2020 and 2021, pop vinyl grew by 2.4% and most of the biggest vinyl sales last year came from pop acts. . “It’s no secret that vinyl sales are on the rise right now,” Luminate CEO Rob Jonas wrote in an email. “But what’s interesting is how quickly pop music, especially from high-profile artists aimed at Gen Z and young millennials, is selling out on the format.”
What makes the vinyl trend particularly interesting is that vinyl records are expensive. Harry’s house goes for $37.99 at Target, giving superfans a way to support their favorite artist and artists a way to go beyond paltry earnings per stream on Spotify and its ilk. Among the disadvantages: vinyl factories still know serious delaysespecially now that it is becoming a proven source of income for pop groups and their labels.
“Record numbers from Styles’ new album last week indicate that sales of high-impact pop vinyls are only continuing to rise as a trend,” Jonas said.