Creator’s album Tyler tops Billboard charts with record vinyl sales

Topline

Tyler, the creator’s 2021 album Call me if you get lost leading this week Billboard 200, an achievement that was fueled by record vinyl record sales after the album became available for physical purchase earlier this month.

Highlights

Call me if you get lostwhich was released in June last year, sold 49,500 vinyls last week.

It’s the biggest sales week for a hip-hop album on vinyl since the data became available in 1991, according to Billboard.

Vinyls are only sold on Tyler’s website, Billboard noted, and are not available at major retailers.

In last week’s Billboard 200, which tracks the commercial success of albums, Call me if you get lost ranked 120th.

Large number

114,000. That’s the number of vinyls sold during the biggest vinyl sales week ever, in November 2021, when Taylor Swift released Red (Taylor’s version)according to Billboard.

Key context

Vinyl record sales have been on the rise for more than a decade, according to Variety and Billboard. Kid Cudi previously owned the hip-hop vinyl record, selling 41,500 records of The Man on the Moon 3: The Chosen One in December, according to Billboard. In 2021, vinyl sales revenue increased 61% from 2020 to $1 billion, according to data from the Recording Industry Association of America. The last time vinyl sales topped $1 billion was in 1986. Vinyl sales accounted for 7% of total music revenue in 2021. Although vinyl was more popular last year, CD sales also increased. In 2021, one in three albums sold was a vinyl record, according to MRC Data, Billboard reported.

Further reading

Vinyl sales soar – and even CDs rebound – as U.S. recorded music industry posts $15 billion in year-end revenue (Variety)

1 in 3 albums sold in the United States in 2021 was a vinyl record (Billboard)

Vinyl release pushes ‘Call Me If You Get Lost’ creator Tyler to No. 1 on Billboard’s 200 albums chart (Billboard)

Jack L. Goldstein